STYLE GUIDE
About
Before a good piece of work could happen, we have to realise and plan what we need - Menu, Signboard, Social Media, etc.
Below are some good examples to determine what you might need for the shoot deliverables.
White Background
Most of the shoots will require this setup. The most basic format for product photography allows easier usage for signboard, menu layout, etc. Angles can vary as required.
Light & Airy
A very soft artificial lighting that cast the look just like a morning light pouring through a sheer curtain.
Suitable for use as menu cover, layout, social media, web banners, etc.
Intense
Directional and intense light will cast dramatic shadow effects to reflect a rustic mood. Ideal for storytelling.
Suitable for use as menu cover, layout, social media, web banners, etc.
Hard Light
A harsh lighting effect that will cast a defined shadow with strong contrast on the product details.
Suitable for use as menu cover, layout, social media, web banners, etc.
Outdoor
Using natural daylight depending on the surroundings and weather for soft to hard light conditions.
Suitable for use as menu cover, layout, social media, web banners, etc.
Flat Lay
One of the commonly used angles is shot from a bird's eye view. Ideal for larger composition.
Suitable for use as menu cover, layout, social media, web banners, etc.
Action
This kind of shot is a great use to illustrate the texture & process of the food products.
Suitable for social media, web banners, demo, etc.
Crumb Shot
This shot is usually taken in a dissected or broken apart to show its texture of the product.
Suitable for social media, web banners, demo, etc.
