STYLE GUIDE

About

Before a good piece of work could happen, we have to realise and plan what we need - Menu, Signboard, Social Media, etc.

Below are some good examples to determine what you might need for the shoot deliverables.

KFDGWC_July Recommendation Menu_Grilled Tina Cheek w Special Sauce copy.jpg
White Background

Most of the shoots will require this setup. The most basic format for product photography allows easier usage for signboard, menu layout, etc. Angles can vary as required.

Light & Airy

A very soft artificial lighting that cast the look just like a morning light pouring through a sheer curtain.

Suitable for use as menu cover, layout, social media, web banners, etc.

Muji_Sunshine_270722_IMG_9487 copy_edited.jpg
Gigi_010522_Pasta_IMG_0037.jpg
Intense

Directional and intense light will cast dramatic shadow effects to reflect a rustic mood. Ideal for storytelling.

Suitable for use as menu cover, layout, social media, web banners, etc.

Hard Light

A harsh lighting effect that will cast a defined shadow with strong contrast on the product details. 

Suitable for use as menu cover, layout, social media, web banners, etc.

TheMasses030820_Menu_2_6055_edited.jpg
TSS_SG Style Laksa Chicken Stew_IMG_0581.jpg
Outdoor

Using natural daylight depending on the surroundings and weather for soft to hard light conditions. 

Suitable for use as menu cover, layout, social media, web banners, etc.

Flat Lay

One of the commonly used angles is shot from a bird's eye view. Ideal for larger composition. 

Suitable for use as menu cover, layout, social media, web banners, etc.

IKO_Yakitori_IMG_0081_edited.png
IKO_120122_IMG_6635_LR_edited.jpg
Action

This kind of shot is a great use to illustrate the texture & process of the food products. 

Suitable for social media, web banners, demo, etc.

Crumb Shot

This shot is usually taken in a dissected or broken apart to show its texture of the product. 

Suitable for social media, web banners, demo, etc.

Adeline_Product_110621_IMG_9505_edited.jpg